Why manufacture a vehicle that is completely at odds with the values of your customers?
Brilliant!
While you're cranking out the widgets, whether it be lines of code, movies, sex toys, gadgets for marlinspike seamanship -- whatever -- continually ask yourself:
Is X is completely at odds with the values of my customers?
Is X is completely at odds with the values of my customers?
Is X is completely at odds with the values of my customers?
Make it a mantra. It does a couple of things for you. First, it presupposes you know the values of your customers. Second, it elevates your customer and her values. These things keep you honest. If you and your customer's values are not in register, it's likely nothing good will come of your relationship.
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